EROSION = F [FORCE X T [TIME] was developed to launch the new collection by Amsterdam-based designer Annelijn Hartevelt.
My contribution consisted of defining the designer’s philosophy and translating this into a collection concept, campaign, and show format. The designer’s unconditional empathy for our environment inspired me to create a future scenario from a neo-naturalistic perspective. This scenario depicted the transition from the previous era of the Anthropocene to the present Symbioscene that not only marked the beginning of a new epoch, it signalled a shift in consciousness.
Team : Creative Direction: Alpha+Omega Photography: Dion Bal Make-up: Britt Breider Hair: Sophie Wortelboer Styling: by designer